Every invite, written for the person reading it.

Pecan is an agentic system that sits on top of your CRM. It turns one event invite list into hundreds of individually personalised messages, sends them, and tracks who actually turns up.

Spring Partner Reception · 1,240 invitees
AO
Amara Okafor Finance · Northbridge Group
Replied · Going
JT
Jack Turner Engineering lead · Triom
Draft ready
PR
Priya Raman Counsel · Halden & Mercer
In queue
Jack's draft: mentions the robotics session that fits his work, and notes that two people he knows have already said yes.
Running a pilot with the Business School at
Why Pecan

A mass email treats everyone the same.

Most event outreach goes out as one message to a whole list. It is quick, but generic, and generic invites get ignored.

Pecan does the opposite. Its AI writes a different invite for every person on your list, grounded in what you already know about them, then sends and tracks the lot. Built for events in regulated industries, where every message has to be considered.

Personalised at scale

Draft a tailored invite for everyone on the list.

Point Pecan at an event and it writes outreach for the whole invite list at once. Each message is shaped by who the person is, what they care about, and why this event is worth their evening.

  • One list, hundreds of drafts. Every invitee gets their own message, not a mail merge with their first name dropped in.
  • Grounded in real context. Drafts pull from your CRM, past attendance, and public sources, so the reasons land as true.
  • You stay in control. Review, edit, and approve before anything is sent. Nothing goes out without you.
JT
To: Jack Turner Draft
Hi Jack, we are running an evening on robotics and industry, close to the work your team has been doing. A couple of familiar faces are already coming along.
PR
To: Priya Raman Draft
Hi Priya, this reception brings together people working in law and policy. Given your move in-house last year, the panel should be worth the trip.
Network nudges

People come when someone they know is coming.

Pecan reads the connections around your invite list, drawing on your own records and wider signals, and works that into the invite. Knowing a friend or old colleague will be in the room is often the reason someone says yes.

  • Sees who knows whom. Connections are pieced together from internal and external sources, then mapped across your list.
  • Turns it into a real reason. When someone in a person's circle has said yes, the invite mentions it, naturally.
  • Lifts the turnout that matters. Social proof from the right person does more than another reminder ever will.
JT
SB
JT
Send and track

Send the lot, then watch who turns up.

Send every invite from one place, through your own email. Pecan follows each one through, tracks opens and replies, and gives you a clear report once the event is done.

  • One send, fully tracked. Outreach goes out across your list and every reply flows back into one view.
  • From opened to attended. See who opened, who registered, and who actually came on the night.
  • A report when it is over. A post-event summary shows what worked, so the next invite list starts ahead.
1,240
Invites sent
61%
Replied
408
Attended
Post-event report Ready
Invites mentioning a known connection were 2.3x more likely to convert to an attendance.
The system

How Pecan writes each invite.

Pecan is a small team of agents. The Drafter does the writing, and the others exist to make every draft sharper before it reaches a real person.

Scouter

Gathers the context

Pulls together what is known about each invitee, and maps who is connected to whom.

Critiquer

Becomes the invitee

Steps into the shoes of the person being invited and asks whether this message would actually get them to come. Sends notes back.

feeds the Drafter
Drafter

Writes the invite

Takes everything the Scouter and Critiquer provide and writes the message, revising on each round of notes until it is ready.

And the path each invite takes
01
Sync the list The event invite list comes straight from your CRM.
02
Draft and refine The Drafter writes each invite with the Scouter and Critiquer feeding in.
03
Send and register Invites send through your email, with registration linked to Luma.
04
Track and report The Tracker follows opens, replies, and attendance, then reports back.

Built on top of your CRM, connected to your event platforms and your email.

Pecan plugs into the tools you already run on. No migration, no new database to keep up to date.

Your CRM
Salesforce HubSpot Attio
Event platforms
Eventbrite Luma
Your email
Outlook Gmail

See what a personalised invite list does for turnout.

If you run events in a regulated industry, we would like to hear about your next one.

Talk to us

Common questions

A mass email sends one message to everyone. Pecan writes a different invite for every person on the list, built around what you know about them and who they are connected to. The reasons to attend are theirs, not generic, and that is what gets a reply.

Before an invite is finished, the Critiquer steps into the shoes of the person it is addressed to. Using what is known about them, it judges whether the message would genuinely make them want to come, and sends notes back to the Drafter. The draft is revised until it holds up. It is a quick back and forth that makes each invite sharper.

Pecan pieces connections together from a mix of internal and external sources, including your own records and wider public signals. It uses this to see who knows whom across your invite list, so an invite can mention a familiar face who is already attending.

No. Pecan is built for events teams, not engineers. You connect your CRM, point it at an event, review what its AI drafts, and send. Everything happens through a simple interface.

Pecan is built for teams running events in regulated industries, where outreach has to be considered and every message holds up to scrutiny. We are currently running a pilot with the Business School at Imperial College London.